caring for our favorite furry friends with an organic treat to feel good about.
sox & lucky's
organic dog treat packaging
organic dog treat packaging
sox & lucky's
organic dog treat packaging
organic dog treat packaging
colors in use:
c: 98 m: 99 y: 0 k: 0
c: 69 m: 69 y: 0 k: 0
c: 30 m: 81 y: 100 k: 30
c: 9 m: 63 y: 94 k: 0
c: 0 m: 18 y: 25 k: 0
c: 98 m: 99 y: 0 k: 0
c: 69 m: 69 y: 0 k: 0
c: 30 m: 81 y: 100 k: 30
c: 9 m: 63 y: 94 k: 0
c: 0 m: 18 y: 25 k: 0
fonts in use:
providence pro
providence pro
skills:
design, illustration, copy writing
design, illustration, copy writing
Inspired by hiking in Mammoth Lakes, CA, with my two Australian Shepherds, Sox and Lucky’s organic dog treats were created to provide a natural, nourishing treat to keep pups young and old happy all day long. The recycled packaging features the dynamic duo of Sox and Lucky, illustrated prominently on the cover of each bag. Currently offered in chicken and beef, each pup happily gazes at the treats falling around them, eagerly waiting to take a bite. The illustrative nature of the packaging is paired with an equally expressive typeface, Providence Pro, whose organic letterforms further communicate the product's natural qualities. The back of the bag features the story of the brand's humble beginnings and list of ingredients. Viewers also playfully receive approval of the treats from Sox and Lucky with an official "paw of approval" stamp found on the right side of the bag.
