a fortune 100 tech company's nashville hq that's bursting with a story to tell.
confidential tech client
environmental graphics
environmental graphics
confidential tech client
environmental graphics
environmental graphics
firm:
gresham smith
gresham smith
designers:
santina busalacchi, terry lynn campbell, jim alderman
santina busalacchi, terry lynn campbell, jim alderman
skills:
design, illustration, coordination with interiors
design, illustration, coordination with interiors
The second tower for this Fortune 100 tech company’s Nashville HQ encapsulates the art of storytelling in its design and concept throughout its 25 levels. Each floor is a reflection of its genre, with environmental graphics, design elements, colors, and aesthetics carefully chosen to evoke the emotions associated with its respective storytelling style. From fable and folklore to sci-fi and fantasy, this office tower is bursting with stories to tell. The space fosters a spirit of exploration and imagination within its occupants, creating an inviting setting for creative minds to meet, work, and write their own stories. The artwork showcased here is a small sample of this vast project. Our branded environments team designed custom graphics for anything ranging from elevator lobby floors to restaurant signage to endless locations of wall murals. More photos to come as the project wraps up fabrication and installation!
