Santina Busalacchi - bite toothpaste bits

helping customers smile sustainably with an alternative toothpaste.

bite toothpaste bits
pos & online campaign

colors in use:
c: 88 m: 72 y: 51 k: 51
c: 34 m: 0 y: 2 k: 0
c: 52 m: 16 y: 100 k: 1
c: 4 m: 7 y: 100 k: 0
c: 0 m: 55 y: 27 k: 0

fonts in use:
baskerville urw
poiret one

skills:
design, illustration, copy writing, 3d modeling

Bite Toothpaste Bits is a sustainable toothpaste brand, started by CEO and Founder, Lindsay McCormick. She started Bite with two questions: Why does toothpaste come in plastic tubes and what exactly are we putting in our bodies when we brush our teeth? Bite was founded on the belief that a brighter smile doesn’t need to come at the expense of our bodies or the environment. This project involves creating a point-of-sale and online campaign that raises awareness of Bite’s sustainability efforts, introduces the brand into a retail environment that mirrors its mission and values, and inspires customers to live life more sustainably. With the retail partner of Whole Foods, the final concept for Bite’s point-of-sale and online campaign features a bright, versatile tile pattern that highlights all the ways Bite is good for people and the environment. The illustration style is simple and clean, yet detailed as it balances flat colors, dot patterns and organic gradients. The pattern depicts everything from clean oceans, to Bite’s bamboo toothbrush, to a toothpaste bit flowing in the air next to a windmill. The narrative of the pattern is brought together by the campaign’s main tagline, “What a small Bite can do.” The point-of-sale campaign includes a store poster, product display, and tote bag to interact with the audience at every touchpoint of their Whole Foods experience – upon entering, shopping, and purchasing products. The digital campaign includes social media posts and web ads for both the Whole Foods website and Bright Bar, a clean, plant-powered protein bar sold in the store. These two campaigns work together to imaginatively and positively tell the story of the company and inspire the target audience to have a deeper appreciation and awareness for the world around them.